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Plan ahead
Swarm Marketing requires patience in the beginning. Remember, you are not buying and placing ads, with their much higher potential cost. You can't turn organic listings on and off at will. Once your swarm pages are created and published, it can take 4-6 months for the swarm to reach its peak of visibility. So plan ahead. If you need traffic today, then use PPC or other tactics, but start growing your swarm now so you can begin weaning off expensive PPC advertising sooner rather than later. |
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Be broad
Identify and go after ALL the search terms that can deliver prospects. The temptation is to "try it out" with a few hundred keywords, and then scale it up. As if the lost sales from all the unexploited keywords is not important. Mosquito Interactive has special tools to identify and qualify virtually all the keywords that are useful to you. There may be thousands, even tens of thousands. With Swarm Marketing, more keywords (if carefully chosen, of course) always deliver more prospects. |
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Be specific
One of the main principles of Swarm Marketing is that every page in the swarm is unique. It is optimized for the specific keyword; delivers the specific product, service or content that the user was searching for; and presents a call-to-action tailored for that search and product. Using Mosquito's proprietary Swarm Technology, even thousands of specific landing pages can be created and easily maintained, so don't follow the old practice of using a common or generic landing page for multiple keywords. Be specific and reap the rewards. |
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Use swarm pages for PPC and other ads
PPC advertising should be part of most online marketing campaigns. But in smaller, smarter, less expensive doses. You can experience higher PPC conversion rates by creating and implementing a swarm landing page for each PPC ad. |
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Rebalance PPC with Your Swarm Marketing
As your swarm grows and gathers momentum in the search engines, be prepared to start lowering your monthly PPC budget. Within a few months you will find that your PPC spend may be significantly lower that it was, chiefly because Swarm Marketing is delivering so many prospects for so many keywords. Many users find that over time, the main use of PPC advertising becomes one of filling in some keyword gaps--providing coverage for certain important terms that for some reason cannot be covered by a swarm page. |
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Analyze and experiment
Swarm Technology from Mosquito Interactive provides a host of analytical tools to continually provide useful data for analysis. The automated tools make creating and modifying swarm pages easy and quick, so you can use the platform to test new page designs, revised calls-to-action, different pictures. Swarm Technology invites testing and analysis, so accept the challenge to continuously make incremental improvements that lead to superior results. |
