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FREQUENTLY ASKED QUESTIONS

 
 

Listed below are answers to our most frequently asked questions.

 

Do we have to Host Mosquito Swarm landing pages?

All landing pages are hosted on the Mosquito Swarm platform.

How long does it take to implement a Mosquito Swarm Marketing campaign?

It typically takes 4-6 weeks depending on how many landing pages you want to design, build and implement. This includes keyword research, categorization, design, build-out and implementation of Swarm landing pages.

Do we need to worry about duplicate content and the search engines?

All Swarm/SEO pages are unique. They have their own distinct URL, Titles, Heading and content. Mosquito leverages similar content to create unique Swarm pages based on how your prospects and users search for your content. Mosquito has launched thousands of landing pages without any issues with the major search engines.

Who designs our Swarm landing pages?

Mosquito can either implement a design by your creative team, design one in a collaborative fashion with your team, or design one with one of our designers. Either way we work closely with our clients to design a landing page that is SEO optimized and designed for conversion.

When will we see results with our Swarm landing pages?

Because organic search is influenced by a multitude of factors including things like external links, page rank and popularity of your current website, to rank high on Google can take from a few weeks to several months. Mosquito tracks indexing and ranking of Swarm pages to provide accurate information on the success of your Swarm page implementation.

Can we track Mosquito Swarm pages using our current metrics tool?

Mosquito can put your company's web tracking "include codes" in our Swarm pages so you can track the web metrics of your Swarm pages.

How do we track leads generated by Mosquito Swarm pages?

The Mosquito Swarm platform captures and stores leads in the Mosquito Leads database. The platform also can integrate with CRMs such as Salesforce.com or Microsoft. Mosquito also sends leads via email to appropriate mailboxes identified by our clients.

Who manages and updates the Swarm pages once they are launched?

Swarm pages can be managed by Mosquito, our clients, or a third party vendor depending on who has the necessary SEO knowledge and skills to construct the Swarm pages. Mosquito trains its clients how to manage, edit and update swarm pages so they can take full advantage of the platform.

I want to increase the ranking of my current website. How do Swarm pages help with that?

Mosquito Swarm pages direct traffic right to your website through organic search results and click-throughs. Many clients provide a sub-domain under their current website so their current website ranks on the top pages of all the major search engines.

Do we have to build out a separate URL for Swarm landing pages?

It depends on what you are trying to achieve. Some of our clients use sub-domains within their current site, others create a distinct URL, and some have us host their website and Swarm pages under their current website domain.

How do we determine the number of Swarm pages we need?

Mosquito does an analysis of the keyword and search traffic available based on the product and service offerings of your company. From that research we can determine the number of search opportunities your company can capture through an organic search strategy.

Who determines which keywords are used to build Swarm landing pages?

Mosquito can either work with your SEO personnel or provide SEO experts to research and develop the keywords that will be targeted though a Swarm marketing campaign.

What if we have an SEO/SEM vendor in charge of our search engine marketing?

Mosquito partners with client's agencies, SEO/SEM firms, and other vendors to implement a Swarm Marketing Campaign.

Can we use Swarm landing pages for non-SEO traffic?

Yes, Mosquito Swarm landing pages can be used for campaigns, emails, online and offline campaigns, social media - anywhere you want to send traffic to a distinct page with a distinct message and call-to-action.