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| Swarm Marketing is a simple concept. Develop one unique "swarm page" for every useful search term for which a company has content or an offering, and optimize all these pages to rank high in the search engines. The result is a web footprint that is exponentially larger than before, and which eclipses the competition.
Imagine hundreds, thousands—even tens of thousands—of pages that blanket the search engines for every conceivable keyword that applies to you.
It is the magnitude of this enormous "swarm" of landing pages—the sheer number of them—that produces an ever-growing web footprint in search. But this is only part of the power of the swarm. Consider:
- High rankings
Each page in a swarm is like a special agent with a high level of specialized training, in this case to seek out people who search for a specific keyword and entice an interaction. The goal is for every page to rank on the first page of the search engine. Without this kind of visibility, the pages can't do their work. Mosquito Interactive's Swarm Technology automates the advanced search engine optimization of these pages and has achieved a high percentage of first page listings in real-world applications.
- Improved conversions
Each swarm page is highly specific to the search, demonstrating relevance to the searcher. The explicit goal of the searcher's query is met, minimizing the need to continue searching and improving the odds of converting prospects to buyers. In addition, swarm pages are designed using Mosquito's best practices for landing page optimization, further ensuring the highest percentage of prospect conversions. In cases where Mosquito swarm pages have replaced traditional landing pages for PPC ads, the Mosquito swarm pages often dramatically improve conversions even when the ads did not change.
- Useful testing
Having hundreds of thousands of Swarm Marketing pages propagated on the web provides a suitable test bed for analyzing and comparing the effectiveness of different swarm page designs and calls to action. The Swarm Technology contains a web-based dashboard with powerful analytical tools to assist in decision-making and continuous improvement of swarm performance.
- Easy maintenance
Mosquito Interactive's Swarm Technology simplifies and expedites the creation of thousands of swarm pages. But perhaps even more important, maintenance of these pages—the constant updating and revision of individual pages, categories of pages, or the entire swarm—can be done easily and efficiently. Want to change your call-to-action on 500 specific pages? No problem. Need to improve the graphical look-and-feel of an entire category of swarm pages? It's as easy as swapping in a new template. Every swarm page is cooperative well-behaved, and immediately responsive to your direction.
Learn more about Swarm Marketing and the Swarm Technology. |
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