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Creating and managing a swarm of hundreds or thousands of pages magnifies the importance of tracking and reporting meaningful analytics to help you understand the who, what, how, and why of your Swarm Marketing program. Fortunately, Swarm Technology provides an abundance of data, along with tools to simplify and accelerate your understanding of the numbers.
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Here is a concise summary of the data that the technology collects and reports to you on a client dashboard:
- Sales leads (individual lead identity data collected from online forms)
- Swarm page performance (for each page)
- Search engine ranking (Google, Yahoo and Bing)
- Search term used by visitor
- Unique visitors
- Visitor geographic locations (map)
- Click distribution by day, time of day, etc.
- Visitor next step (click on BUY button, etc.)
- A-B and multivariate testing data
- Swarm marketing program performance
- Total swarm performance statistics
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Swarm Technology gives you hands-on control with up-to-the-minute data so you can make daily decisions on the fly and report useful (and we expect, impressive) results to others in your organization. |
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