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- Global spending on search engine optimization is expected to increase 43% this year according to a report by Econsultancy.com Ltd.
- 84% of all online sessions begin with search. Consumers rarely go first to a company's website to find what they are looking for; instead they first type a search query in the Google search box.
- There are 15.4 billion U.S. monthly search queries--92% of them organic (natural) searches.
- According to the 2010 U.S. Online Retail Technology Investment Outlook report, 57% of businesses are increasing or significantly increasing their technology budget for eCommerce technology, with eCommerce platforms and content management needs leading the priorities.
- The 203 million U.S. internet users visit an average of 2,700 web pages per month.
- The top three listings of the search engine results account for about 63% of all clicks.
- According to the book "What Would Google Do?" by Jeff Jarvis, only 20% of all online activity comes from a company's home page.
- According to Forrester Research, by 2014, 53% of total retail sales will be affected by the Web (online and Web influenced), as consumers increasingly use the Internet to research products before purchasing.
- Last year total eCommerce sales increased to $134.9 billion.
- The millions of consumers who search are changing, and one way is by using more precise and longer search terms. The average length of an online search query has grown from under 2.9 words in July 2008 to 3.15 in February 2010, according to comScore Inc.
- Google makes $2.3 billion dollars per month deriving 92% of its revenue from pay-per-click advertising. Total U.S. search marketing spending is expected to reach $23 billion by 2014.
- The Fortune 500, as a group, spend approximately $51 million dollars per day on 88,000 plus keywords--yet only 21% of those keywords rank in the top 100 natural search results.
- Businesses mistakenly pay Google $497 million a year, because 68 million people a day mistype the names of highly searched websites and land on bogus sites to which Google supplies PPC ads.
- 89% of clicks come from first-page search results.
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