 Here is the paradox. Only about 8% of searchers click on PPC ads. This means a whopping 92% of your prospects are looking for you in the organic listings. If you don't show up there for what they are searching for, you are forfeiting sales to competitors who do.
If you are not focused on cultivating and growing your organic search listings, the question is why not? Why are you investing the bulk of your budget to chase a slim 8% slice of the available prospect pie?
The answer may be that PPC is simple. Terribly expensive, yes, but easy to do. In the organic listings, the competition is fierce for high rankings and it can be complicated to achieve results.
Then again, the high cost of search advertising may limit the number of keywords you go after, or turn off your ads early in the day when your daily budget limit is reached.
Enter Swarm Marketing, a new marketing approach that for the first time makes it easy and affordable to go after all your prospects online. With Swarm Marketing you can BE EVERYWHERE. In every search engine. For virtually every search term that matters to you. Every second of every day.
No more excuses. Go after that other 92% of your prospects with confidence. And without the PPC surcharge on success.
*SEMPO. At http://www.searchengineguide.com/stoney-degeyter/seo-accounts-fo.php |
