| Search engine optimization (SEO) is the art and science of crafting web pages that rank high in search engines for targeted keywords. Some say it is the antidote to expensive PPC campaigns.
The "organic" listings—comprised of pages that naturally show up for searches in the non-ad portion of the search engine—deliver about 92% of clicks for any given keyword. So focusing on obtaining high rankings for many pages is an essential strategy, and SEO promises to elevate the rankings of your web pages.
 This is important because today nearly 98% of the clicks in organic listings occur on the FIRST PAGE of search results. Almost no one goes beyond the first page anymore.
The big problem with SEO, even when it is done effectively, is its limited ability to significantly improve your overall visibility in search. Here is why.
True SEO requires that each existing web page be optimized for a single keyword, two at most. Trying to "optimize" a page for more keywords merely compromises the optimization for all the keywords.
This means that if you have one hundred pages in your website that can benefit from SEO, you can only expect high rankings for about 100 (maybe 150) keywords. This is a very narrow window of visibility, and requires a lot of cherry-picking of keyword targets. Usually, keywords are selected based on the volume of monthly clicks, but these keywords are often the most "competitive" keywords (meaning they are very difficult if not impossible to break through with first-page listings).
It's likely that there are hundreds, thousands—possibly even tens of thousands—of keywords that could deliver qualified prospects to you. Certainly many more than 150! But to rank high for all these keywords would require an optimized page dedicated to each one.
Thousands of web pages? This is the core practice of Swarm Marketing, which eclipses the competition with a swarm of highly targeted, highly optimized "landing pages" to deliver an astonishing volume of qualified prospects.
Impossible to create and manage so many pages, you may think. But not if you use Mosquito Interactive's Swarm Technology. Learn more. |
